SOCIAL MEDIA AND ITS TRAP

Abstract

Introduction: Social media has become an integral part of modern life, driven by increasing internet access and widespread use of digital devices. Platforms like Facebook, Instagram, and WhatsApp support communication, learning, and social engagement. In India, over 462 million people used social media in January2024,indicating its broad societal impact. While it offers educational, professional, and social benefits, excessive use raises concerns such as addiction, distraction, and mental health issues. Research Methodology: This paper is based on a narrative review of existing literature, including peer-reviewed articles, reports, and statisticsfrom2007 to 2024. Sources were selected to explore both the positive and negative impacts of social media, particularly among students and professionals. Discussion: Studies reveal that excessive social media use may lead to reduced academic performance, lower workplace productivity, and increased psychological distress. Social media addiction mimics behavioral dependencies, reinforcing compulsive behaviors through constant feedback and reward mechanisms. Conclusion: While social media offers many advantages, its over use can be harmful. Promoting digital awareness, setting healthy boundaries, and encouraging responsible use are essential. With mindful engagement, the benefits of social media can be harnessed while mitigating its adverse effects.