Exploring selfie-posting behaviour of contemporary youth

Abstract

The increasing centrality of online visual self-presentation might increase youths’ appearance-related concerns, problematic monitoring, and photo manipulation. The aim of the present study was to understand the selfie- posting behavior of contemporary youth. To accomplish this a survey questionnaire of selfie posting was developed after doing review of literature, studying previous surveys and expert suggestions. An informed consent was developed by the present researchers. Participants included120 college-going youths of various age groups between18-28. The snowball sampling method as well as purposive sampling method was used. After collection of data descriptive statistics was used to analyze it. The findings highlight varying degrees of selfie engagement and preferences for seeking assistance in capturing selfies. It also highlights the varied approaches individuals have towards both taking and sharing selfies on social media platforms. The findings suggest that individuals share selfies online primarily to document life moments and connect with others, while their appearance range from confidence and satisfaction to experimentation with new styles or occasional dissatisfaction. Participants’ decisions on posting selfies are influenced by various factors such as appearance, mood, and events. They aim to convey emotions like happiness and confidence, with self- esteem influenced by personal achievements, social acceptance, and external validation, among other factors. It also provides insights into individuals’ attitudes, behaviors and motivations related to taking, editing, and sharing selfies on social media platforms. This study also illustrates varying attitudes towards beauty standards, self- perception, and the portrayal of natural appearance on social media platforms.